Making your client feel safe in your hands

ProvincieBrabant Flamand (VBR)

Workshop content:It is clear by now that technical content delivery and even service don’t create much of customer retention anymore. Relational and even components in client communication are key. Many concepts of client centricity focussing on understanding the world of the client (persona work, like in Design Thinking), which indeed is important, but not sufficient. What is mainly ignored in this relational client work is to acknowledge the client’s need to feel safe, to be emotionally contained by the design of the relationship between provider and client. Applied Improvisation plays out its full strength when it comes to safety provision. As much as theatre players aim at freeing their partners from fear on stage, so need providers aim to free their clients from the fear of uncertainty and manipulation.
This session introduces a simple 5 step approach on how to build this up, with tons of playful try-outs and playstormings. Facilitator:Ralf WetzelRalf is Professor of Organization and Applied Arts at Vlerick Business School. He began his career as an electrician and social worker. After extensive work experience in organization and management research and after being a head of a joint research and consulting group in Switzerland, he joined Vlerick. There, he works not only as teacher & academic but as a Senior Leadership Development Coach (Tavistock) too. Since his intense encounter with improvisation theatre 5 years ago, he discovered the immense transformative power of Performative Arts, especially for tackling contemporary and future managerial and societal challenges.  Terms & Conditions: The workshop will take place if more than 8 people registered.
In case of cancellation of the workshop, the ticket price will be reimbursed via Eventbrite. Contact: [email protected] |

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