Exporting Swedish Brands to China with Alibaba's TMall

ProvinceStockholms län (110)

Alibaba and Business Sweden cordially invite you to an exclusive half-day workshop tailored to give a hands-on approach to understanding and accessing the online market in China. We will present the necessary tools that will help you chart out a path ahead in the online Chinese market.Venue: World Trade Center, Klarabergsviadukten 70, Stockholm, SwedenDate: Friday 14 June 2019Agenda:08:00 - 08:30 - Registration08:30 - 09:30 - Welcome and Perpectives on Entering the Chinese Market as a Swedish Company by Andrea Staxberg, Senior Director APAC, Business Sweden09:30-10:00 - Alibaba Ecosystem and Consumer Trends in China - David Lloyd, General Manager, Alibaba Group UK, Nordics, & Netherlands10:00 - 10:20 - How to sell online in China - Zarina Kanji, Tmall Business Development, Alibaba UK & Nordics10:20 - 10:40 - Coffee Break10:40 - 11:00 - Introduction to Digital Marketing in China through the Alibaba platform - Mei Chen, Head of Fashion & Luxury, Alibaba UK & Nordics11:00 - 11:30 - Swedish Brand Case Study - To Be Announced11:30 - 12:00 - Q&A Panel Discussion - Johannes Asplund, Asia Expansion Specialit, BabyBjorn and Erik Wide Gustafsson, Co-Founder Pet Buddy moderated by Business Sweden 12:00-12:30 - Networking  12:30 - 13.30 - Optional Small Group and 1-to-1 sessions with Alibaba (pre-booked)Optional Small Group and 1-to-1 sessions with Alibaba (pre-booked) also available on 13th June from 2pm to 5pm at Business Sweden's offices (Klarabergsviadukten 70).
Please indicate in your response if you would like to book a session and we will get back to you with a time proposal.NB - Spaces for this event are limited therefore we reserve the right to decline orders and 1-to-1 sessions to meet capacity and time requirements.

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